Category: Marketing

Selling digital products like e-books or videos (or even services) can be great, as they often...

How items are described and the words we use to frame situations can have a big impact on how we...

So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique...

Too many business owners and marketers will only create one version of an offer, sales page,...

Any special promotions can help you drive sales, especially those sitting on the fence as to...

Social proof is a great way to help sell your product. A testimonial from a satisfied customer can...

Did you know that some big influencers out there online can literally drive millions of dollars in...

Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out...

To take advantage of this marketing strategy, look at how you can bundle your service or products...

In many cases it can be a wise idea to offer multiple similar packages when selling something....

A sense of urgency can be a great motivator, both in encouraging a sale and in life. To use...

A membership program is where your customers sign up, either for free or for a fee, to be part of...